Capital at risk. Unregulated physical assets, not covered by the FSCS.
Home
UK Investment Comparison Service

Own the asset itself,
not a promise on paper.

Compare vetted UK providers of alternative assets, from whisky casks and gold to fine art. Entry from £5,000. Free, takes 60 seconds.

Step 1 of 2
Where do we send your comparison?

Free comparison by email, plus one call from a vetted specialist.

+44

Used only to send your comparison and arrange one introduction. If a different provider suits you better, we ask before sharing your details.

How much could you allocate?

Entry starts at £5,000. Tap your bracket to get your comparison.

You're matched

Your comparison is on its way to your email. A specialist will call your mobile shortly, and you choose the asset and provider that fit. No obligation.

Free service Vetted UK providers only No obligation
The Data

Alongside your portfolio, not instead of it

Physical alternatives are not a replacement for pensions, property or shares. They are a way to hold something real that does not move with the stock market. The long-term record is why wealthy investors allocate a portion, and only a portion, to assets like whisky, gold and art. For context, for most of that decade the Bank of England base rate sat below 1%.

$1m → $5.4m

Knight Frank calculates that $1 million tracking its Luxury Investment Index from 2005 would have been worth $5.4 million by the end of 2024, against $5.0 million in the S&P 500 over the same period.

Source: Knight Frank Wealth Report 2025
Rare Whisky
+190%

Knight Frank's rare whisky index, compiled by Rare Whisky 101, was the strongest performer in its Luxury Investment Index over the ten years to 2024. It tracks 100 rare collectible bottles, a separate market from casks.

Gold
3x

Gold has more than tripled in US dollar terms over the ten years to 2026, setting repeated record highs along the way.

The Full Index
+72.6%

Knight Frank's Luxury Investment Index, a weighted basket of ten collectible assets including whisky, art and wine, rose 72.6% over the decade to 2024.

These markets correct too. The same index fell 3.3% in 2024 and rare whisky was down 9%. That is exactly why these assets suit patient money held alongside, never instead of, a traditional portfolio. Past performance does not predict future results.

Why Alternatives

Real assets, held alongside the rest

Not a replacement for pensions, property or shares. A way to hold something real that does not move with the stock market, with money you will not need for several years.

Tangible ownership. A named cask, allocated gold or a documented work of art, registered to you, with the paperwork to prove it.
A different rhythm. Values driven by scarcity, collectors and connoisseurs rather than daily market sentiment.
Professionally held. Government bonded warehouses, insured vaults and climate-controlled storage, insured throughout.
Established exits. Bottlers, brands, bullion dealers, auction houses and private buyers provide the routes out.

How it works

Tell us where to send your comparison and the amount you could allocate. We compare vetted UK providers of alternative assets and introduce the one that fits your bracket; you choose the asset that suits you on the call. Providers pay us a fixed introduction fee, so the service costs you nothing and the fee never changes your price.

You own the physical asset directly, held in insured professional storage in your name. One call, real examples, and the decision stays yours.

Frequently asked questions

Are these alternative assets regulated investments?

No. They are physical assets, not financial products, so they sit outside FCA regulation and the Financial Services Compensation Scheme. No regulator stands behind them if things go wrong, which is exactly why we only introduce established providers and why you should never feel rushed into a decision.

How does Alternative Compare make money?

Providers pay us a fixed fee when we make an introduction. You pay us nothing, and the fee does not change the price you pay the provider. We compare across providers rather than pushing one, because our reputation depends on the introduction being a good fit.

What happens after I submit the form?

You receive your comparison by email, then a specialist calls your mobile for a short conversation about the assets that fit your bracket. No documents, no commitment. If you decide it is not for you, nobody chases you.

What returns can I expect?

Nobody can promise you a return, and you should walk away from anyone who does. The historical data above shows how these markets have performed in the past, including the down years. Past performance does not predict future results and your capital is at risk.

Why do you ask me to confirm I am a high-net-worth or sophisticated investor?

Because these assets are unregulated and can take time to sell, they only suit people who can commit money they will not need for several years and can absorb a loss. The confirmation is there to protect you.

Get my free comparison